Choosing the Right AI Tool
A session on selecting AI tools by the task at hand, evaluating what they produce, and judging when an output is good enough to use.
- For
- Executives, business-unit teams, and non-technical participants
- Duration
- 2–3 hours
- Deliverable
- A tool-selection guide by job type + a shortlist for your organization
- Format
- Online (Zoom) or in-person
Hundreds of tools promise much the same thing, and their usefulness changes with the task at hand. This session is not a tour of the market; it is an exercise in judgment. Participants learn to set criteria for their own work, compare the tools that fit, and decide whether an output can actually be used. Speed, accuracy, how easily a result can be edited, reliability, consistency, and cost are weighed together, as are internal use, licensing terms, and data privacy. The session opens with the decision framework, and in its applied part participants compare tools live on real work such as reporting, content preparation, analysis, and presentations.
What the session covers
- The strengths and failure modes of chat and reasoning tools such as ChatGPT, Claude, and Gemini across different kinds of work
- Knowledge and document work with NotebookLM, Claude Projects, and custom GPTs, alongside data analysis in ChatGPT and Claude
- Presentation and visuals with Gamma and Canva; image generation with Midjourney, Ideogram, Nano Banana, and Adobe Firefly
- Audio with ElevenLabs, NotebookLM Audio, and Suno; video with Veo, Sora, Runway, and Kling
- The limits of delegating work to tools such as Claude Cowork, and where human oversight has to remain
- What to look for before treating an output as fit to use, and how to set up a review step
- Licensing and data privacy in corporate use, particularly for image and video tools
The session includes a short section on prompting. Deeper prompt technique and integration patterns such as retrieval-augmented generation and copilots belong to separate programs. The tool set is refreshed for every delivery, so the comparisons stay current.
Participants leave with a reasoned selection guide for their own kinds of work and a shortlist suited to their organization, along with criteria they can apply to tools that appear after the session.